I was perusing reviews for a book I'm currently reading. Yes, I realize it's probably weird to do that after the fact, but I sometimes like to see if other people are enjoying or disliking some of the same aspects of the book I am. Anyway, in addition to doing this, I also like to read the 1 star reviews of books before I buy them. I'm rarely deterred from buying a book just because of a bad review, but sometimes the bad reviews are more honest than the gushing 5 star reviews, and I feel like I can go into the book knowing potential weaknesses beforehand.
So I'm reading 1 star reviews for this particular book (which I'm really enjoying, by the way), and can't help but notice several of those bad reviews go on to praise another author in the same genre. Let me just say that if you bash a book and then go on to mention some other author who does it way better (in your opinion), you tend to look like you're just bashing for the sake of pumping up the other author, even if that's not your intention, which kind of discredits your opinion. And when it's the same author being mentioned over and over, it looks REALLY bad. Just sayin'.
Word of advice on writing reviews, leave other authors out of it and focus on what it is you liked or disliked and leave it at that. You may think you're helping, but if some other author really is better, it's easy to discredit said author by looking like you're a minion of theirs looking to take out the competition.